In this online era, most business operations have shifted their operations online. If you happen to own a business with an online platform or even a website, then you must have come by the word SEO at some point. Search Engine Optimisation is the process of creating a plan that will ensure your website appears among the first search results on the popular search engines for the specified keywords. When going about SEO, ensure you watch your steps as some companies will try to get your money by filling your head with lies. Here are some common lies about SEO you will hear.
SEO is Too Complicated For You To Learn.
It is true that some parts of SEO are technical and require some level of commitment and experience. However, you do not need to be a web developer to get to terms with these things. Some changes these experts implement on your site can easily be done. Some of them simply involve copying and pasting a code snippet into your website’s back end. Do not be deterred by people who say that SEO is too complicated as you can quickly learn how to go about it.
SEO Is All About Building Links.
SEO is always changing, and this statement was true back before the turn of the century. Search engine algorithms are designed to target link building efforts as a criterion for pointing out websites that are not useful for searchers that use these search engines, something that makes SEO more than just building links. Google is the most intelligent search engine, and it uses an enhanced search system by encroaching on a website and seeing what the site is all about before determining how it can be ranked.
We Guarantee A Number One Rank For All Your Keywords.
This is what most SEO professionals will tell you. Diligent SEO firms won’t promise you this since they know that it is untrue. Google is dynamic and is constantly changing its search algorithms, making it impossible for a single site to dominate the number one ranking. Even if they get your site to rank first, it will eventually lose the ranking as a result of the Google’s keyword testing which happens randomly.
I Have An Inside Person At Google Who Will Get Your Site Ranked.
No button automatically issues out rankings to websites. This applies to both the people working at Google and those trying to get their sites ranked from our side. No Google employee can bypass the set algorithm and issue you a good ranking.
You Should Rank Nationally For You To Succeed.
If you are operating a national brand, then ranking nationally is your best shot at glory. However, you do need national rankings while running a business that serves a small geographical area. Local rankings are becoming more dominant and rewarding as opposed to national rankings. If your company serves a single state, focus on ranking in that state and not nationally.
More Content Is Better.
It ‘s nice to have a couple of hundred words of top quality content on all your web pages. Aside from this, ensure you have a working content marketing strategy to add new pages to your website and educate readers. These are the best SEO practices, and they should not be confused to stuffing content on your site. Having a lot of content will not help you, especially if the content is not of the best quality. Focus on getting high-quality content and not a lot of content.
Having A Different Page For Each Target Keyword Is The Best Way To Go.
This is an outdated SEO practice used in the days when keyword optimization was taken literally. The grounds behind this practice was to develop a precise and dedicated page for every keyword you were targeting to increase that keywords relevance. This strategy is not very effective today, and it is more rewarding to come up with pages that accommodate a particular niche. Keyword rankings will come when those keywords get shared and linked to by your readers.
The above list contains seven lies you have been told about SEO. SEO is an ever changing thing, and you need to be updated on the changing trends. These changes are rendering some previous practices irrelevant and untrue.